Cora SEO software - What are normal variations and broad variations?

[anandmah]

From ChatGPT - Shared on Skype by JP

In Cora SEO software, normal variations and broad variations are terms used to describe the scope of keyword-related analysis. Here’s the difference between the two:

Normal Variations
• Focuses on exact matches or close matches of a primary keyword.
• Includes variations that are syntactically or semantically very similar to the target keyword (e.g., synonyms, plural forms, or slight rephrasing).
• This option is typically used for precision targeting, ensuring the analysis stays tightly focused on your specific keyword or query.
• It’s ideal for single-page optimization where the goal is to rank for a particular keyword and its closest variations.

Broad Variations
• Expands the scope to include more distant variations or related terms.
• Covers a wider range of keywords, including secondary intent or loosely related concepts.
• Useful for analyzing content that targets a broader range of terms or optimizing for topical relevance rather than just one specific keyword.
• Ideal for topic-based SEO strategies or content hubs where the focus is to rank for a wider array of related search queries.

Choosing Between the Two
• Use normal variations if your goal is to target a very specific keyword with minimal deviation.
• Use broad variations to capture a wider spectrum of related terms and understand how your content might perform in broader search contexts.

By understanding and choosing the correct variation type in Cora, you can tailor your on-page optimization to either focus narrowly or cast a wider net, depending on your SEO goals.

 

[Marco]

Hi Anand, great share.

If I am interpreting it correctly. Would I use it like this? Any feedback or examples are more than welcome. Trying to understand the concept and how to use it.

Puppy course = normal variation (typically only 1 thing it refers to)
Dog training = broad variation (as this might be all sorts of training like attack training, search and rescue, puppy course, obedience)

Diamond bracelet with gems = normal variation (very specific type of product)
Gold bracelets = broad variation (a lot of types of gold bracelets, thick/thin, with(out) deco, with silver or other materials in it

Logistics employee = normal (refers to one type of employee)
Value added services = broad (all types of services that add value for logistics companies)

 

[Ted]

Right now I have broad and normal variations both return just the normal variations. We are having issues when people search with a question that Google is returning statements as variation.

The work around for right now is either target a keyword instead of a question OR get the keyword variations first then use them to replace the question variations.