Schema kgmid links

[david]

Checking schema, I see people using sameas or identifier attributes like:

https://www.google.com/search?q=brand+city+Web+Design&kponly&kgmid=/m/02wdy8

What do these do? The kgmid is the machine ID - in this case for 'web development' - but the url ends in a blank page.

Is this intended to associate the brand + city with the term web development?

 

[ArchAngel70]

If they are using them in @id, they are dumb, its a labeling system in JSON and does nothing more than serve as a label.

If they are using them in sameAS for a business, they are probably trying to associate the brand with that given entity.

If they are using them in "about" they are working to tell Google what the page is about.

If they are using them in "mentions" they are working to tell Google what topics the page my mention.

Those are just four things that they "could" be trying to do.

 

[david]

Thanks Clint