Ted's Diagnostic Queries

[Ted]

Here are my recent presentation slides regarding diagnostic Google queries for technical SEO problems:

https://seotoollab.com/Technical-SEO-101-Diagnostic-Queries.pdf

I would be interesting in hearing about your diagnostic tricks for common technical problems.

Thanks!

 

[david]

That table on page 17 is excellent in itself and a great list for auditing why a url doesn't rank for a keyword

 

[lucian.harhata]

It happened to me on a few sites, I've discovered subdomains setup by devs that were set to index.

2 ways I do this:

1) I do a query like this to check if the same page is indexed on separate domains:
i.e. live domain https://www.domain.com/page, title:"Super Title | Brand"

Google query:

intitle:"Super Title | Brand" site:domain.com

2) do a reverse DNS lookup using:

Reverse DNS Lookup Online Tool | HackerTarget.com

Reverse DNS records search for hostnames, or resolve a single IP or even a Range of IP addresses. A powerful DNS recon tool for assessing an organisation.

hackertarget.com

---> this should give you a list of subdomains for domain.com

 

[lucian.harhata]

@Ted on page 11 have you tested similar text indexed in closed Accordion by default?

I've tested this and it works but was curious if 100% of time you've found the text indexed when it was inside a closed Accordion?

 

[Ted]

@Ted on page 11 have you tested similar text indexed in closed Accordion by default?

I've tested this and it works but was curious if 100% of time you've found the text indexed when it was inside a closed Accordion?

It depends on how the accordion is coded. I’ve seen implementations that use data- attributes that would break SEO

 

[Corey]

I'm good friends with a manager from the business on 18-19. sent him screencaps.