My newest client has the weirdest global structure I encountered. I know from talks with Ted only 2 of these urls for a "specific query" should show up per domain. In GSC I filtered exact match: "product 1". Then 30 urls show up.
I suspect instead of being translations, minor adjustment are made per country for several products, that's why so many urls show up in the search results rapport on GSC. Because many of those pages are treated by Google as unique pages. So a lot of them have blancs in their rankings as expected (see images).
For the most part it is easy to explain to the customer, as 30+ urls show up for these queries of which 10+ are translated urls (see for examples below ___). Then many of them have these types of graphs for their rankings (see images).
When zooming in on a 24h filter on one page for "product 1", I see each page is pretty volatile (bouncing from 0,5,20 and some places in between)
________
Examples and images
/us/en/product-category-1/product-1.html
/gb/en/product-category-1/product-1.html
/au/en/product-category-1/product-1.html
/at/en/product-category-1/product-1.html
8+ more of these sort of urls.
Then there are 20+ of these type of urls
/at/en/product-category-1/random-look-alike-product-1.html
/gb/en/product-category-1/random-look-alike-product-2.html
In 24 hour view:
This is an example of how many of the rankings per monthbase for specific translated pages look that are a bit adjusted:
For "product 1" this is how the rankings look like on most country that are non-english levels (f.e. Germany or the Netherlands)
For UK / US both look similar to this (consistent ranking) for "product 1"
_______
The problem in explaining
They don't want to change to a CCtld structure per country, they wish to maintain the current structure. To me it looks like a lot of crawlbudget is lost and pages are competing unneccessarily.
Now here's what I am having problems with explaining: When looking per page for some products I see up to 8 of these "translated url's" showing a consistent orange line for the rankings for "product 1" when viewing it on a month/weekly base filter in GSC, each url has a different position (#8 #9 #10 #2).
Even when setting the filter to a specific country It might have 6-8 pages showing a consistent orange line of the 20-30 pages that are showing up for that specific query.
Which doesn't make sense to me, does this mean you have more than 2 constant ranking opportunities for one domain on one exact query? Or how can I explain this to the client?
Do they still need to take action or are they ranking because in this situations the translated urls are being correctly treated as the translated version, and by that are showing up in the ranking pages rapport, but aren't actually competing with another (GSC bug)?
When actually visiting the SERP and switching locations per country and viewing the SERP I see top 1-3 rankings (1 page), when I enter that page in the GSC it still proves it's wildy volatile I think. To me that looks like it is still an issue.
Or is it actually because within those 24h ranges they still might drop out the top 100, but because on a given day it ranks multiple times and because of that it is being displayed on a more general view (week / month) because they did rank on that page? (This is what I think)
I am not sure how to move forward in the talk with the client on how to adjust this as the SEO agency claims "nothing's wrong here and all works well"
_______
I suspect instead of being translations, minor adjustment are made per country for several products, that's why so many urls show up in the search results rapport on GSC. Because many of those pages are treated by Google as unique pages. So a lot of them have blancs in their rankings as expected (see images).
For the most part it is easy to explain to the customer, as 30+ urls show up for these queries of which 10+ are translated urls (see for examples below ___). Then many of them have these types of graphs for their rankings (see images).
When zooming in on a 24h filter on one page for "product 1", I see each page is pretty volatile (bouncing from 0,5,20 and some places in between)
________
Examples and images
/us/en/product-category-1/product-1.html
/gb/en/product-category-1/product-1.html
/au/en/product-category-1/product-1.html
/at/en/product-category-1/product-1.html
8+ more of these sort of urls.
Then there are 20+ of these type of urls
/at/en/product-category-1/random-look-alike-product-1.html
/gb/en/product-category-1/random-look-alike-product-2.html
In 24 hour view:
This is an example of how many of the rankings per monthbase for specific translated pages look that are a bit adjusted:
For "product 1" this is how the rankings look like on most country that are non-english levels (f.e. Germany or the Netherlands)
For UK / US both look similar to this (consistent ranking) for "product 1"
_______
The problem in explaining
They don't want to change to a CCtld structure per country, they wish to maintain the current structure. To me it looks like a lot of crawlbudget is lost and pages are competing unneccessarily.
Now here's what I am having problems with explaining: When looking per page for some products I see up to 8 of these "translated url's" showing a consistent orange line for the rankings for "product 1" when viewing it on a month/weekly base filter in GSC, each url has a different position (#8 #9 #10 #2).
Even when setting the filter to a specific country It might have 6-8 pages showing a consistent orange line of the 20-30 pages that are showing up for that specific query.
Which doesn't make sense to me, does this mean you have more than 2 constant ranking opportunities for one domain on one exact query? Or how can I explain this to the client?
Do they still need to take action or are they ranking because in this situations the translated urls are being correctly treated as the translated version, and by that are showing up in the ranking pages rapport, but aren't actually competing with another (GSC bug)?
When actually visiting the SERP and switching locations per country and viewing the SERP I see top 1-3 rankings (1 page), when I enter that page in the GSC it still proves it's wildy volatile I think. To me that looks like it is still an issue.
Or is it actually because within those 24h ranges they still might drop out the top 100, but because on a given day it ranks multiple times and because of that it is being displayed on a more general view (week / month) because they did rank on that page? (This is what I think)
I am not sure how to move forward in the talk with the client on how to adjust this as the SEO agency claims "nothing's wrong here and all works well"
_______
