Entities in question and sentences tabs

[Marco]

In the "questions" and "sentences" tabs I see columns with entities and a counter. How do I read this and what do I do with these tabs?

They seem useful.

For example if I run a rapport for "window cleaner"

The top rows in these tabs seem broader questions and don't even include an entity/variation.

For example: the top ones here seem to be "cleaning company", "cleaning", "amsterdam" and "invoice".

Is it best-practice to target these entities on the page?

Or is it better to only stick to the etnties in the rows with the actual entities like "window" in it?

 

[testitall]

Cora identifies entities based on sampling zones on the page. So if someone has "find us on Facebook" as an H2 tag, "Facebook" will appear in the entities list - even though it is not related to window cleaner. You have to select the appropriate entities, variations, etc. for your keyword.