New Study on impact of AIO

[GeoffM]

Hi guys,

I saw Advanced Web Ranking put together a new free tool for measuring the impact of AIOs....

Google AI Overview Tool

[Free Tool] Monitor the evolution of Google AI Overview over time. Stay informed about the latest trends and their effects on search visibility and organic traffic.

www.advancedwebranking.com

Would love to hear the thoughts of Ted, Lee, Clint and Charles (or anyone else for that matter).

 

[Wayne Smith]

There is either a problem in collecting and verifying data, or I don't know where it can be obtained.

When Google went to https, they also stopped putting the search query sting into the HTTP request as a parameter on the referral URL. In short they through sand into the digital marketer's eyes but "promised" to give the information in Google Search Console.

So the only way to know or audit what page or link was clicked ... excluding what Google is willing to tell us ... would be in the browser as an extension or as part of the browser. If Microsoft Edge were willing to collect data for webmasters from their browser we could do an actual audit, although it would essentially be a straw hat poll based on people not using the Chrome browser.

Fuzzy logic can provide data ... IE if a site is in overviews but not in the organic results for the term and they are getting 5% more traffic than their current ranking expects they should get ... fuzzy logic would indicate a 5% click-through rate for AIO ... But, maybe their description was better resulting in a 5% higher click rate than expected.

But the more variables the fuzzy logic does not have available the less useful the fuzzy data becomes. Human behavior has many variables ... humans are almost unpredictable. Maybe they are trying a different query instead of AIO, and when AIO was not there went to the 2nd page? Human choices are very emotional and often not logical.

That said, fuzzy data is better than no data? Maybe, sometimes, IDK?