Love the show guys, been a fan for many years.
1. Recommendations for the best log viewer software to use (both free and enterprise).
2. A discussion on education and learning—specifically, the time and cost investment required to stay up to date with SEO. I often get bogged down with my workload that I miss important updates and information, so I'm curious how others carve out time for learning and testing. Do you schedule dedicated learning time into your workweek, or do you study outside of work hours? Curious how everyone approaches this.
3. Which platforms are working well for you when generating images for small business websites (plumbers, electricians, roofers, etc.)? I've spent a lot of time using Midjourney but haven't quite achieved the photorealistic worksites and workers I'm looking for. I'm curious if certain AI image generation platforms perform better for specific needs—for example, photorealistic images vs. cartoon illustrations. I've been using ChatGPT to craft the Midjourney prompts. Less of an SEO-specific question I suppose, but something that's been a time suck for me.
4. We've noticed a pattern with our client websites: some have reached a level of topical authority where they naturally rank well for their target keywords plus many related variations, even when those terms aren't explicitly mentioned on their pages. For example, when a site ranks well for 'bird feeder', it will also show up in search results for variations like 'red bird feeder' or 'outdoor bird feeder' across multiple pages. While some of our clients have achieved this status, others haven't quite reached it yet. I'd love to hear about tools people are using that effectively map out this authority threshold - specifically identification of the entities and topics needed to achieve topical authority.