Got Expired Domain - Should I 1) 301 to another of my site or 2) Build that site up

JeffreyC

Newbie
I have an expired domain with good backlinks to the main www.domain.com (and other pages on the main www domain) and some to a blog subdomain (blog.domain.com)

The domain was not indexed for a few years but I purchased it and it's indexed but just with a few wordpress pages - because I was thinking of using this expired domain for a new website.

I'm wondering what to do with it if I want to use it for SEO purposes. The niche of the expired domain is very closely related to my own niche.

I'm wondering if I should:

1) 301 the expired domain to one of my main websites in the same niche.

2) Use the expired domain to build a new website. This is not a problem for me because I'm also building a few websites in this niche. If I choose this route, what do I do? Do I have to find all the incoming links and use a wordpress 301 redirect all those URLs back to the main domain?

Which is the best route in this day since I'm sure Google knows about all this. Thanks
 
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