Volatility higher and rankings lower for national than cities

Corey

Moderator
Staff member
If I run the volatility tool country-wide I get a low ranking with high volatility but if I run it per city throughout the country it shows a slightly higher ranking with medium volatility. How should I perceive the meaning of this? Do Nationwide searches pull results from a wider dataset? Or maybe there's more competition for national rankings than local? Thank you.
 
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