What makes this PR strategy better? 12 PRs, 12 weeks, 12 services.

[Corey]

I do a thing for clients where I post one PR per week for 12 weeks, I use different service for each one. Some basic PR sites like OpenPR as well as sites like ABnewswire, but always the most economical ones, never the premium distribution. With each PR I target something, could be words, could be URLs, could be a video, but each one either reinforces or solves something important, and all 12 work together to meet big picture priorities. Results are always strong but of course some clients are outranked by 3-4 different PRs from different services which can be confusing at times.

What could be improved about this system or what am I missing? The concept was to give a cheap $100/mo type option to people so they are at least accumulating some footprint over time, because so often I meet realtors and plumbers with 3 backlinks after 2 years. Any ideas or guidance is appreciated. Thank you.

 

[testitall]

What is the impact on rankings?

Not all PR services are the same. And your link profile lacks diversity. Consider testing different frequencies, using the same service over and over vs different services, and alternating with non-PR links. You will likely find a dramatic difference among some of these options.

 

[Corey]

The impact so far has been huge but it's all local stuff with zero existing SEO so that's not proof of anything.

I ranked a fresh EMD from scratch in a few days this week but the term wasn't super competitive so again not proof. Painting company. Need more testing to really prove anything for sure. But for the average realtor or painter to increase footprint over time on a budget it definitely beats their usual strategy of doing nothing.

Thanks Lee!

 

[davidcronk]

Hi Corey,

I'm looking at implementing something similar for my sites. However my idea is one for each quarter, different service each time. I guess it depends on the intent of what the Press Release is going to achieve. When its a client that has a specific single business and a smaller amount of keywords you are trying to cover the Press Release is quite economical in a smaller market segment.
If you are implementing this for say a magazine site I could see this working well in conjunction with other tactics as well. I know the last time I did a Press Release metrics increased but not a lot else did and I'm sure this is just due to me not doing the other things that I needed to do.
I guess at the end of the day Metrics do not equal page views.