Cal
Newbie
3 years ago in Episode 110 you compared SERPS for similar keywords (esp. singular/plural variations like 'seattle plumber' vs. 'seattle plumbers').
General Questions are:
Is this still valid today?
Is your comparison tool "Keydiff" publicly available or integrated in cora anywhere?
Background story
Our niche is a jobboard for side jobs in germany (named 'minijob' in german) with landingpages for different cities and we're monitoring exactly the same thing.
Search results differ significantly for e.g. 'minijob hamburg' and 'minijobs hamburg'.
Google Search: Minijob Hamburg
Google Search: Minijobs Hamburg
In Google Ads Keyword planner however both variants 'minijob'/'minijobs' are treated the same (cpc and search volume). Interestingly, Google Trends tells a completely different story:

https://trends.google.de/trends/explore?date=today 1-m&geo=DE&q=minijob,minijobs&hl=de
So where lies the truth (as far as truth is keyword-related to google at all
)?
Specific questions are:
Which variant would you focus on?
If we optimize for both keywords on the same page, could they 'cannibalize' or disturb each other in any negative way?
General Questions are:
Is this still valid today?
Is your comparison tool "Keydiff" publicly available or integrated in cora anywhere?
Background story
Our niche is a jobboard for side jobs in germany (named 'minijob' in german) with landingpages for different cities and we're monitoring exactly the same thing.
Search results differ significantly for e.g. 'minijob hamburg' and 'minijobs hamburg'.
Google Search: Minijob Hamburg
Google Search: Minijobs Hamburg
In Google Ads Keyword planner however both variants 'minijob'/'minijobs' are treated the same (cpc and search volume). Interestingly, Google Trends tells a completely different story:

https://trends.google.de/trends/explore?date=today 1-m&geo=DE&q=minijob,minijobs&hl=de
So where lies the truth (as far as truth is keyword-related to google at all

Specific questions are:
Which variant would you focus on?
If we optimize for both keywords on the same page, could they 'cannibalize' or disturb each other in any negative way?